Formative presentation

Last weak our group had a meeting were we decided what product the company will produce and divided job roles between us.

Project Manager: 

Andrew Dickinson 

Head of Strategy: Oz Koca 

Head of Social Media: Amy Sims

Head of Research & Innovation: Faizah Faheem

Head of Market Research: George Tishin

The idea is :

Affordable Digital Restoration Services For The Consumer Market (Utilising an internet based delivery platform)

What exactly is it?: Deluxe offers a service to the consumer market, which allows historical video formats (BetaMax, VHS etc) to up restored and “up-resed” to HD resolution. Although services like this already exist aimed at the industry there is no comprehensive service offered to consumers. Customers would be able to have their bulky tape collection converted to a digital format which will remain compatible for many years to come and Deluxe offer to dispose of the old tapes for them. NOTE: For copyright reasons people would only be able to use the restoration service for video material they own the copyright to (e.g you couldn't just send in an old film you had on VHS because of licensing )

Positives:

• Use of Deluxe's extensive post-production infrastructure.
• Convincing people to insure and “up-res” their memories, home videos as well.
• Potential for space saving, and convenience in the home environment.
• Cheap nature of internet service and infrastructure saving a considerable amount of money in terms of both logistics, physical storage.
• Deluxes large infrastructure allows the possibility of large tie in contracts with commercial tape recyclers who normally do not cater for the consumer market.
  
  
  Market Research
  
  
  After researching BBC news articles, broadcast magazines, articles about already Restored masterpieces, experience of other companies involved in old film restoration I came up with following facts:
  
  
  •  The last 50 years have not been kind to the reels of films making up the multi-Oscar winning epics - colours has faded,  landscapes are marred by dirt and scratches, and there are strange vertical lines in every shot.
  •  90 percent of all  silent films and 50 percent of sound films made before 1950 are lost films.
  •  Moving image preservation and restoration of archival 16mm and 35mm movie film has become of increased importance to many in the field of education, academics, library sciences and documentary research.
  •  Motion picture film collections preserved on the volatile 35mm nitrate stock that are in danger of further deterioration are prime candidates for conversion into digital format while the image can still be safely recovered.
  
  
  It becomes extremely popular and very important busyness now because the lifetime of tape is limited and we ve got technologies to give those tapes a new life.
  
  

  Our services cater mainly to those with large volumes of archival footage and old film libraries such as Broadcast Stations, Royal family films and photographs, Museums, government organisations, feature film libraries and news stations. As a result, we are capable of preserving decades of film and sound resources.  

  
  

  And as a plan for future Deluxe can be involved in

  
  

  • improvement of old special effects that are less than convincing by today's standards.

advert strategy

This week during E&E lecture we were talking about common advertising strategies.  Some really simple but very effective things like making your weak point your advantages , for example as in Linx advert when not sexy guy in fat glasses gets a lot of attractive girls.  Use of emotion language, some words make us imagine, they pull our emotion and make us fill different emotions, like using of word cosy instead of small when advertising a home, and use of word home instead of house. Correct use of numbers, for example 90% fat free would sound much better then 10% fat. Let a product show its job, sometimes it is better to show what product does then to tell, for example washing powder adverts. Make a person touch a product when promoting it, in fact if a person touches a product it is 60% more likely that he/she would buy it. More things influence people's mood, like for example fast music makes people make quick purchases and slow one makes em browse slowly or a sunny weather makes people shop more.

Deluxe presentation

On Tuesday the 10th of may we had another E&E session. In the morning session we were talking about purchases. Steps of purchase process like understanding of a true need and then looking for a suitable offers and then evaluating results, factors that effect our choice and how one good purchase can lead more purchases in future. In fact if a service or a product satisfy a consumer enough he would prefer to stick to it and come back for more products or services or start using them on a regular base.

As a little example of the purchase process our group went through all the steps. As an example of a product we pick up the latest purchase among all of us. It was Canon 7D camera.

NEED. Portfolio work. The desire to start up a company based on adverts. A passion for photography. --> SEARCH. Internet, shops, posters, adverts.-->EVALUATION. It was cheaper than other Canons. Also it was the most recent one. --> PURCHASE. Bought the camera for the best available price at the shop recommended by friends.--> POST PURCHASE. Came back for zoom lens, batteries, lens cleaning kit, memory stick.

For the afternoon session we prepared a small presentation about Deluxe. 

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc.,   the leading worldwide provider of services to the entertainment industry in film, video and digital media.  For over 95 years it has been an integral and reliable partner for filmmakers and the Hollywood Studios.

From dailies to deliverables, clients around the globe trust Deluxe to provide a complete supply chain of film or digital, 2D or 3D, post production, theatrical release and home entertainment services in whatever format they choose.

According to 'About Us' page on the company's website the company began operations in 1915 out of the camera department of the Fox Film Corporation in Fort Lee, NJ. Over the years Deluxe became best known through the familiar "Color by Deluxe" trademark when the lab helped filmmakers create the magic of film by adjusting the color and density of the picture in the laboratory timing department. Today, Deluxe is the industry leader in color film processing and 35mm prints for theatrical exhibition.

Deluxe has been preparing for the transition from analog to digital over the last several years. Today, half of our business is from new digital technologies for post production, theatrical exhibition and home entertainment. We expect that the digital technologies we have been developing and acquiring will co-exist with film for the foreseeable future.

Post production facilities in North America, Europe and Australia offer EFILM® digital intermediates; mastering and subtitling services; titles design and digital VFX; sound mixing, digital cinema, digital restoration, and media deliverables. Among media and asset management services are marketing fulfillment, e-commerce services and archive solutions.

Deluxe Digital Studios, with operations in North America, Europe and India, is the world's largest provider of Blu-ray authoring services, including enhanced capabilities specifically tailored to the 3D Blu-ray standard; along with creative, subtitling, compression, encoding, authoring, and other related services to the home entertainment industry.  Product support includes DVD, Blu-ray, BD-Live, and a variety of digital distribution formats.

Deluxe London Group consists of  Deluxe London, Deluxe Digital London and Deluxe Digital Studios.

The First Session

Last week we had the first E&E session. The project  aim is to gather market research, turn these findings into insights and come up with marketing strategies for DELUXE MEDIA. We were divided into teams. Inside the team we need to assign ourselves roles, divide tasks amongst ourselves, set deadlines and meet up regularly outside of class in order to manage the project successfully. I am in group E. All the members of my group are: Andrew Dickinson, Benjamin Shoderu, Faizah Faheem, Oguzhan Koca, Amy Sims. Suggested group roles are: Project Manager, Head of Strategy, Media Planner, Head of Social Media, Head of Brand Partnerships , Head of Research & Innovation, Head of Market Research, Head of PR and Promotions.