advert strategy

This week during E&E lecture we were talking about common advertising strategies.  Some really simple but very effective things like making your weak point your advantages , for example as in Linx advert when not sexy guy in fat glasses gets a lot of attractive girls.  Use of emotion language, some words make us imagine, they pull our emotion and make us fill different emotions, like using of word cosy instead of small when advertising a home, and use of word home instead of house. Correct use of numbers, for example 90% fat free would sound much better then 10% fat. Let a product show its job, sometimes it is better to show what product does then to tell, for example washing powder adverts. Make a person touch a product when promoting it, in fact if a person touches a product it is 60% more likely that he/she would buy it. More things influence people's mood, like for example fast music makes people make quick purchases and slow one makes em browse slowly or a sunny weather makes people shop more.