Monday, 16 May 2011

Deluxe presentation

On Tuesday the 10th of may we had another E&E session. In the morning session we were talking about purchases. Steps of purchase process like understanding of a true need and then looking for a suitable offers and then evaluating results, factors that effect our choice and how one good purchase can lead more purchases in future. In fact if a service or a product satisfy a consumer enough he would prefer to stick to it and come back for more products or services or start using them on a regular base.

As a little example of the purchase process our group went through all the steps. As an example of a product we pick up the latest purchase among all of us. It was Canon 7D camera.


NEED. Portfolio work. The desire to start up a company based on adverts. A passion for photography. --> SEARCH. Internet, shops, posters, adverts.-->EVALUATION. It was cheaper than other Canons. Also it was the most recent one. --> PURCHASE. Bought the camera for the best available price at the shop recommended by friends.--> POST PURCHASE. Came back for zoom lens, batteries, lens cleaning kit, memory stick.

For the afternoon session we prepared a small presentation about Deluxe. 

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc.,   the leading worldwide provider of services to the entertainment industry in film, video and digital media.  For over 95 years it has been an integral and reliable partner for filmmakers and the Hollywood Studios.
From dailies to deliverables, clients around the globe trust Deluxe to provide a complete supply chain of film or digital, 2D or 3D, post production, theatrical release and home entertainment services in whatever format they choose.
According to 'About Us' page on the company's website the company began operations in 1915 out of the camera department of the Fox Film Corporation in Fort Lee, NJ. Over the years Deluxe became best known through the familiar "Color by Deluxe" trademark when the lab helped filmmakers create the magic of film by adjusting the color and density of the picture in the laboratory timing department. Today, Deluxe is the industry leader in color film processing and 35mm prints for theatrical exhibition.

Deluxe has been preparing for the transition from analog to digital over the last several years. Today, half of our business is from new digital technologies for post production, theatrical exhibition and home entertainment. We expect that the digital technologies we have been developing and acquiring will co-exist with film for the foreseeable future.

Post production facilities in North America, Europe and Australia offer EFILM® digital intermediates; mastering and subtitling services; titles design and digital VFX; sound mixing, digital cinema, digital restoration, and media deliverables. Among media and asset management services are marketing fulfillment, e-commerce services and archive solutions.

Deluxe Digital Studios, with operations in North America, Europe and India, is the world's largest provider of Blu-ray authoring services, including enhanced capabilities specifically tailored to the 3D Blu-ray standard; along with creative, subtitling, compression, encoding, authoring, and other related services to the home entertainment industry.  Product support includes DVD, Blu-ray, BD-Live, and a variety of digital distribution formats.

Deluxe London Group consists of  Deluxe London, Deluxe Digital London and Deluxe Digital Studios.

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